€ 10.00
Why a man should be well-dressed
Почему мужчина должен быть хорошо одет
*Why a Man Should Be Well Dressed*—a collection of witty essays on early 20th-century fashion by the architect Adolf Loos (1870–1933)—serves as a testament to the existence of remarkably stable and coherent worldviews, which, at the time, appeared entirely unshakable. Loos’s directness and his fastidious attention to seemingly trivial details lie at the very foundation of modernism, with its characteristic focus on the specifics of design, a predilection for unadorned materiality, clarity of form, and spatial sophistication. These brief texts served as a precursor to contemporary studies of everyday culture and remain one of the most compelling artifacts of that cultural rupture—the moment when the Western world stood on the threshold of the modern era.
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