We know how it all ends. But what shapes our attitude towards our own death and the death of others? This issue is explored in the new work by social anthropologist Sergey Mokhov.

Why do we mourn celebrities we have never met, while debates about euthanasia continue unabated? What causes tragic events, like the fire in the Kemerovo shopping center, to divide social media? How are our perceptions of the passing of loved ones and immortality changing in the 21st century?

All these questions are woven into the history of ideas, from ancient myths to modern techno-utopias. It is the perfect time to delve into them, because when we talk about death, we are always, in fact, talking about life.