The book's authors explore ideas for nurturing new generations of intellectuals and cultured people, ideas of universal equality and coups d'état, theories of the origin and resolution of global conflicts, the processes of creating artificial intelligence, and future technological breakthroughs. The ideas described are analyzed in detail and categorized according to the author's own classification.

The objectives of this publication are to compile a Red Book of endangered ideas, reincarnate ideas that have changed their original meaning or been completely distorted, analyze "toxic" ideas that have cost humanity too much, and identify ways out of these situations. The influence of ideas on history is examined from ancient times to the first plans for flights to Mars.

This book is not an easy read, but it will interest anyone who wonders how people can remain themselves and live in the modern world.