This book examines Pop Art as a component of the consumer culture that emerged in Western post-industrial society during the second half of the 20th century. The author focuses on the work of the movement's pioneers and leading figures—primarily Americans such as Andy Warhol, Jim Dine, Roy Lichtenstein, James Rosenquist, Tom Wesselmann, Claes Oldenburg, and George Segal. The book combines a traditional art-historical approach to Pop Art with specialized scholarly interpretations—including semiotic, anthropological, and post-Freudian perspectives, among others.