Today, design is much more than a marketing tool used to create attractive products. Alice Rawsthorne convincingly proves this in her book Design as Attitude. She rethinks the role of design, focusing on its social and humanitarian functions. Rawsthorne describes how a new generation of designers creates ideological projects that help overcome interethnic conflicts, make the healthcare system and social services work more effectively, and provide emergency assistance to victims of natural disasters. The book also reflects the latest changes in design culture, which is becoming more inclusive and embraces people from a variety of fields.