This collection brings together three important works by Vladimir Krichevsky, a classic of Russian graphic design. The publication includes the article "A Study on the Spatial Organization of Text" and the books "The Poetics of Reproduction" and "Ideal Design."

Together, they create a comprehensive and engaging picture of the author's professional views—often critical and idealistic—on a wide range of topics related to graphic design and visual culture: typography, layout, reproduction, borrowing, retouching, as well as the nature of creativity, economics, aesthetics, and ethics of design.