How has the cultural landscape changed with the emergence of the global supermarket? What happened to contemporary art after Andy Warhol, to pop music after Nirvana and MTV, and to cinema after "Star Wars"? Are the old concepts of taste and style still important today when the label on your shirt is more valuable than its design?

John Seabrook, a columnist for The New Yorker, Harper’s Bazaar, GQ, Vanity Fair, Vogue, and The Village Voice, offers answers to these questions in his book. His research serves as a guide to contemporary culture, where informational noise is more significant than the event itself, quality equals relevance, and no one can separate the product from its positioning or cultural value from market value.

Welcome to the world of Nobrow—a world you have been living in for a long time, even if you are afraid to admit it!