In the conditions of uncertainty and rapid development of information technologies, companies are forced to constantly respond to external changes. Today, leaders do not have time for long preparation and development of great strategies; their focus shifts from strategy as a plan to strategy as a process of implementing this plan.

Business consultant and owner of Turner Consultancy Jacques Peil argues that in the conditions of the “new normal”, the need for innovation, speed and flexibility of business has increased many times over, and traditional methods of strategic management have ceased to work.

Today, strategy development is inseparable from its implementation, and it is the feasibility of strategy in practice, its thoughtfulness in the smallest details that distinguishes winners from losers. An abundance of illustrations and references to the experience of the most successful companies make this book an “instant classic” for senior managers, specialists and entrepreneurs who are responsible for the implementation of strategy and the introduction of innovations.