Jan Tschichold's "New Typography" was first published in 1928 in Germany and became a kind of manifesto for modern typography. This thorough and fascinating study covers a wide range of issues - from theories of social criticism and art history to the growing importance of photography in graphic design. In addition, in "New Typography" Tschichold formulates extremely clear and precise rules for the design of printed materials. The last chapters contain detailed practical instructions for the layout of everyday business documents - right down to recommendations for choosing paper size and the correct combination of fonts.

This is the first complete translation into Russian of Tschichold's world-famous work (several chapters were published in the Soviet magazine "Poligraficheskoe Proizvodstvo" in 1929). The preface to the Russian edition was written by Vladimir Krichevsky.

Despite the fact that the standards described in the book are outdated and not used, and Tschichold himself eventually abandoned many of the ideas expressed, "New Typography" still remains one of the most important books of the 20th century devoted to typography and graphic design. The publication will be useful for graphic designers, type designers, illustrators and layout designers, as well as a wide range of readers interested in the history of graphic and type design.

The book is typeset and laid out in the spirit of the original German edition of 1928.