This book is a collection of the most important texts by Paul Rand, one of the most influential graphic designers of the 20th century. The author always looked critically at design and the work of designers, not shying away from expressing his views in the form of eloquent, precise and sharp essays.

The publication includes more than two hundred graphic works and twenty-seven articles by Rand on visual communication, corporate style, commercial art, the tasks of the designer and his cultural role, ideas, symbols and images in design, typography and much more.

The book is addressed to everyone who is interested in design in one way or another.