In this book, William Byrnes does not simply lay out the basics of management as applied to the arts and entertainment industry, but immerses the reader in the context of the management process and helps to understand the consequences of actions taken – the impact on institutions, partners and shareholders. As we have seen in other industries, in our increasingly interdependent world, the consequences of actions are not always obvious and their effect is greater than one might expect. This is true in the arts as well. The author provides clear guidelines to help understand these intersecting, interconnected and sometimes contradictory issues, strategies and opportunities. The book is addressed both to those planning to engage in arts management and to professionals working in this field.