Each new stage in the history of visual media presupposes a renegotiation of the tacit agreement between screen and viewer. This contract is a set of conventions, not always formulated, that define our relationship with the moving images we view. Many theorists agree that encountering a new form of media creates a special kind of conscious experience.

The book by renowned film critic Maria Kuvshinova arose from her observations of the transformation of the visual under the influence of neural networks and other digital technologies. It is an attempt to capture the parameters of the new contract between screen and viewer that is emerging before our eyes.