Typeface is a modern signature that lends character and visual expressiveness to written communication. The authors of this book explore typeface for the first time as a means of conveying emotions, concepts, and ideas. They analyzed an impressive array of typefaces representing various styles and genres and categorized them according to specific properties, emotions, and moods. This publication is filled with hundreds of typefaces and lettering examples in their natural habitat—on posters, billboards, signs, labels, and covers. Their lettering radiates joy, soothes, or, conversely, grates, screams, persuades, commands, seduces, and sells. Today, more than ever before, designers, typesetters, and typographers have access to a vast selection of all kinds of typefaces—both classic and extravagant. This delightful diversity makes "Typeface Speaks" an invaluable source of inspiration and an indispensable reference for anyone who creates text messages.